Brunswick Sync Results Striker Bowling

SYNC: Real Life Results

Brunswick Sync® scoring and management system allows bowling centre professionals to leverage technology, data, and marketing automation to better build their databases and better target and reach the marketplace. With Sync, you can create marketing campaigns that are more targeted and effective than ever before.

Leveraging Data for Targeted Campaigns

Eastway Bowl, a 32-lane centre in Sioux Falls, South Dakota, uses Sync’s database to create marketing campaigns that are more targeted than what was possible just a few years ago. Eastway maintains an email database within Sync CRM; when customers sign up, they indicate their interests, allowing the centre to segment the database for targeted campaigns. “Digital information on customers is like gold,” says Josh Thomas, owner/operator of Eastway Bowl. “Being able to market directly to them with things like Facebook and email marketing campaigns is huge. We can really focus our marketing efforts in that way.” Eastway Bowl takes advantage of its database to promote birthday parties. Using Sync, the centre can send interested customers a personalized email and special offers before their birthday.

Real-Life Successful Campaigns Built in Sync.

Royal Pin Leisure Centers, which operates four centres with 270 lanes in Indianapolis, used their Sync database to promote their May the Fourth Be with You event (held on May 4, of course). Emails, in-game ads, overhead ads, transactional emails, and printed receipts were all created using Sync. The event was such a success that Royal Pin filled all four centres, two of which had to go to waitlists. Royal Pin also used Sync to capitalize on the frenzy surrounding the release of the smash hit smartphone game, Pokémon Go. The centres sent emails to their children’s birthday database and their adult bowlers, inviting them to the centre to bowl a free game. Youth bowlers brought friends and adult bowlers brought their children. More young people were exposed to bowling, and Royal Pin was able to expand its database. Further south in Georgetown, Texas, Mel’s Lone Star Lanes, a 40-lane centre, created a Women Bowling with Wine campaign. The event spanned four Fridays in August and invited women to bring their friends and enjoy bowling, wine, and appetizers. Sync was used to create overhead ads, in-game ads, and posts for Facebook and Instagram.

“Sync has been really successful in enabling us to push out a campaign immediately to all people we already have in the building, as well as on social media,” says Rocky Bush, events and marketing director for Mel’s. “The minute the women in the centre saw the overhead with the pink background and a cute woman drinking a glass of wine, they came straight to the front counter and wanted information. And we filled the place with less than two weeks advance notice.”

Each year, Mel’s hosts a Bowler to Veterans Link (BVL) fundraiser. Last year, the centre came up with a great idea for increasing total funds raised. Mel’s gave a few select local businesses the chance to sponsor lanes or teams. The sponsors shared all of the centre’s in-game tablet and in-game overhead ad space for the entire weekend. “It was a really huge success,” says Bush. “We raised over $10,000, and our sponsors got great exposure and great value for their sponsorship dollar.”

Another successful campaign involved leveraging the provided campaigns within Sync to introduce Angry Birds Bowling birthday parties. Mel’s debuted the Sync-exclusive game by offering two hours of free bowling and shoe rentals. The event was promoted in-centre and on social media advertising, with emails sent directly to their Sync database (including Mel’s Kids Club members).

Prizes were given away at the end of the event, and while guests bowled and waited for the prize announcements, they ordered pizza and drinks and played in the arcade. Arcade sales doubled compared to an average Friday, as guests awaited the prize announcements. Overall sales were higher in that two-hour timeframe, even though bowling and shoe rentals were given away.

“We packed the place, filling all 28 lanes twice,” says Bush. “It was a super fun event for families to come out and experience what the game was about and to see bowling in a different light. We’re going to keep doing community outreach events like that. That way, people will think of us for more than just bowling and think of us for family fun entertainment.”

Successful Campaigns are a Snap With Sync

Sync makes database development easy and automates your marketing. Using the Sync database, you can target and reach an audience that’s receptive to your message and most likely to act. Creating your own successful campaigns is a snap with Sync! In fact, using one of Sync’s stock campaigns, you can go from zero to wow in just five clicks.

  1. Within Sync, select “What do you want to do?”
  2. Select a start or end date
  3. Select your images/graphics
  4. Select your text/copy for your ads
  5. Click “start campaign”

It’s That Simple!

Sync elevates marketing automation to a whole new level of ease and effectiveness.

With Sync, you can set up a targeted email blast in 60 seconds or program an entire

year’s worth of campaigns in just 30 minutes.

Click here to learn more or to schedule your free, personalized Sync demonstration.

Reprinted from the June 2018 Brunswick Bowling Newsletter

Bowling Alley Maintenance Checklist Striker Bowling

Summer Maintenance Checklist

The hot, summer months are upon us and while traffic may be slowing, the need for bowling alley maintenance remains. Here is a checklist of centre maintenance activities you should be keeping an eye on at this time of year.

Atmosphere Controls:

  • Clean out A/C ventilation systems.
  • Keep an eye on humidity during the summer.
  • Change filters.

Electronics:

  • Dust out electronic enclosures including POS systems.
  • Allow for ample ventilation.

Building Maintenance:

  • Thoroughly clean floors from winter salt. Stripping and waxing might be needed.
  • Thoroughly clean approaches from winter salt and dry thoroughly from summer humidity.
  • If time allows, strip and wax floors where applicable.
  • Painting and touching up walls/equipment.
  • Carpet Cleaning to remove any winter salt and dirt.
  • Outside maintenance to remove winter issues now that snow is melted.
  • Clean off roofing drains.

Bowling Shoes and Bowling balls:

  • Thoroughly check and clean shoes.
  • Replace any worn or damaged shoes as they could cause safety hazards
  • Thoroughly inspect bowling balls for damages and sharp edges.
  • Replace damaged bowling balls for equipment and customer safety.
  • Cleaning bowling balls with lane cleaner will help prevent dirt from reaching pins and pinsetters.
  • Checking and cleaning bowling pins will help prevent jams or stops.

Pinsetters:

  • Cleaning dirt and debris from pinsetters will make a huge difference to the start of the winter leagues.
  • Replace any broken or worn parts.
  • Check on status of pins and clean. Visible wood is a sign of pins needing to be changed out.

Staff:

  • Summer is an optimal training time for mechanics to prepare for the busy winter season.

Lane Surface:

  • Have your lanes inspected for changes in tilting and warping.
  • This is a perfect time to change or test out new oil or lane conditioner to improve bowler experience.