Even though the market for traditional league-driven bowling centres is shrinking, the opportunity for modern centres continues to grow. For traditional centres to compete in this new market, with so many non-bowling activities competing for leisure dollars, they must modernize.
Modernization creates an opportunity to diversify entertainment options to appeal to a younger clientele and attract new customers of all ages while retaining the committed bowler looking for a higher level of quality.
You may be considering modernization to increase your revenue, update a newly-purchased facility, compete with new entertainment options moving into your market, or even as an exit strategy for your business.
Whatever your rationale, Striker Bowling will work with you to develop a modernization strategy that compliments your business plan with the right mix of technology and product to maximize performance and profits.
Will I Get My Money Back?
One of the biggest questions we get asked by current centre owners is, “will I get my money back from updating my bowling centre?” The short answer is yes, IF you have the right plan. Making the right investments, the ones that will pay off for you, begins with a conversation. Contact us and let’s talk about what you want to achieve.
There are four primary bowling alley business models: the Boutique, the Family Entertainment Centre, the Hybrid, and the Traditional Bowling Centre. Deciding which model is right for your market will depend on several factors, including demographics, competition, and your budget. When you’re ready, contact us and we can discuss your goals and help you choose the business model that fits your needs.
Boutique Bowling Centre
Boutique centres are focused primarily on entertainment with a full service, upscale restaurant/bar. Bowling is the primary form of entertainment, but is just one component of the business, which may also feature live music, billiards, virtual/cyber gaming, and bocce as additional sources of revenue.
Family Entertainment Centre
Family Entertainment Centres (FEC’s) are geared towards bringing in families and, in addition to bowling, may feature arcades, laser tag, go carts, bumper cars, and party rooms. The food offerings at FEC’s are enhanced to match the atmosphere and beverage service plays a strong role.
Hybrid centres combine two distinct bowling business models (family entertainment and boutique bowling) with a multitude of complementary entertainment venues that range from arcades, indoor attractions to laser tag arenas. Hybrids are designed to cater to both families and an active adult market.
Traditional Bowling Centre
This is the traditional bowling alley many of us grew up with. These centres typically include a limited number of entertainment options including a game room, billiards, pro shop and bar. Beverages play a strong role and food is usually limited to snack bar options.
In today’s bowling industry, obtaining and refinancing capital purchases are critical steps to your overall business success. We have helped proprietors position themselves with banks and lenders in various forms, including Business Plans, Financial Analysis, Objective Planning and much more. Our experience can be leveraged to help you approach and receive the loans you need to move into the future.
For those looking for smaller purchases, we have relationships with lease companies that can make the transaction happen fast and for the betterment of your company.
Striker Bowling installers are among the best in the industry, maintaining the highest level of expertise through certified Brunswick training programs. Striker Bowling continually updates installer training and education to incorporate the newest techniques and equipment innovations.
These training programs, certification, and technical updates are supervised by the Brunswick Services organization to ensure absolute quality and efficiency throughout the construction and installation process. Close working ties with Brunswick product engineering means Striker Bowling installers provide you with the ultimate in-operational guidance and training to maximize the efficiency of your Brunswick equipment.