For Immediate Release:




March 1, 2018, Oakville, ON – Striker Bowling Solutions, Canada’s leading supplier to the bowling industry and exclusive capital agent for Brunswick Bowling in Canada is pleased to welcome Dave Perovich as the company’s new Service & Sales Manager.

Perovich will be responsible for helping Striker Bowling develop a powerful customer service structure and maintain a customer-centric focus as the industry continues to transform, driven by powerful new innovations and changing customer needs.

Perovich has been in the bowling industry for more than 25 years, most recently in sales with Buffa Distribution. He began his career with the Bowlerama chain and worked several years in centre operations before moving to the supply side of the industry. He was instrumental in growing and evolving Bowling Sales of Canada, eventually becoming Vice President, Administration & Purchasing. In that role, he oversaw the general operations of the company, purchasing, sales and marketing, and customer service functions.

“Dave has built a reputation for honesty and integrity in his many years in the industry, and we are thrilled to have him join the Striker Bowling team,” said Pat Haggerty, President.

“What I love about this industry is the people,” said Perovich. “They’re down-to-earth and hardworking, and those are the kind of people I have enjoyed working with in my time in the industry.”

“I’m very excited about joining Striker Bowling,” he added. “A company where I’ll have the opportunity to really help some of these great people to succeed and grow in this dynamic industry.”

Dave Perovich can be reached at 1.800.232.2369, ext. 238 or

About Striker Bowling Solutions

Striker Bowling Solutions is a leading partner and supplier to the Canadian bowling industry and the exclusive Capital Agent for Brunswick Bowling in Canada, providing services to all bowling game types from coast-to-coast. We are proud to enjoy the largest market share in the country with over 75 percent of bowling facilities utilizing our products and services. Striker Bowling Solutions is part of the Xtreme Bowling Entertainment family, which also includes Xtreme Hospitality – a buying group that provides marketing dollars and Tier 1 pricing on supplies, Pinpoint Contracting, and Splitsville Entertainment. Find out more at

Modernize your bowling alley

Handsome Payoffs from Modernizing Your Bowling Centre

The thought of renovating a traditional bowling centre can be overwhelming. Fortunately, Brunswick and its industry partners, like Striker Bowling Solutions, are experienced and ready to help. More importantly, all the effort and investment required for modernization can pay off — handsomely.

Modernizing with Brunswick has resulted in exponential revenue growth for countless centres, including the two profiled below.

‘Staggering’ Results for Circle Bowl After Modernizing

Does it pay to modernize? Shawn Aiello, general manager of Circle Bowl & Entertainment in Ledgewood, NJ, doesn’t mince words.

“It isn’t important to modernize a traditional centre … it’s mandatory!” said Aiello. “Our results have been staggering. Our revenues have gone up around 300%. What we used to generate in seven days, we now do on a Saturday night,” said Aiello.

Sync not only helps us efficiently manage this influx in business, it also helps bring the business in. Customer expectations are higher than ever, and Sync delivers on the expectations of our customers and our staff.”

Circle Bowl installed Brunswick Sync scoring and management system, Pro Lane™ synthetic lanes, and new bumpers, seating, and concourse as part of its major modernization project.

The business transformed itself from a 34-lane traditional centre to a 25-lane family entertainment centre, complete with a five-lane VIP lounge with custom Colorfull™ lanes, new bar and restaurant, full arcade, laser tag, and rock climbing.

“We chose to modernize for a number of reasons,” said Aiello. “The market was calling for it; league bowling had been declining at a 30% clip for three consecutive years; and our bowling centre revenue wasn’t supporting the square footage we were occupying. There is no way that you can be successful if you stay in the past.

You need to keep evolving and bringing in new customers to stay in business. There is way too much entertainment competition, and people expect more for their money.”

Things have gone so well that Circle Bowl isn’t standing still. “Results from the first project have been so positive for the customers that they’re working with us on another modernization project,” said Kris Des Roches, Brunswick Bowling Products management consultant.

“You can’t be afraid to make harsh decisions about your operations,” continued Aiello. “My advice to any traditional centre owner looking to modernize is, do your homework and hire the best help for modernizing your business.”

Roseland Bowl – Revenues Increase, More Customers Stay Longer Since Renovation

Bowling centre modernization is key to getting more customers to visit more often, stay longer, and spend more. Jack Moran’s Roseland Bowl in Canandaigua, NY, is proof that it pays for bowling centres to modernize.

“With declining league business, I saw an opportunity to create an entertainment area by removing some of our lanes,” said Moran. “After doing pro formas on various attractions, I knew renovation would generate additional revenues without losing any league bowling. We downsized from 60 lanes to 44 and renovated 18,000 square feet.”

“You need to change with the times,” Moran continued.

“Individuals want to be entertained, and they’ll pay for it. Families love bowling, but after an hour or hour and a half, they start looking for something else to do.”

That’s where added attractions come into play. Moran installed 32 arcade games, laser tag, bumper cars, and a redemption area. He also upgraded the bowling experience with Brunswick Pro Lane Synthetic lanes, ball returns, Lanescape video masking units, and Center Stage furniture.

“We’ve seen family bowling returning, and families having more fun now,” said Moran. “With our added attractions, the average family now stays closer to three hours or even four, because there are so many attractions to entertain them.”

But Moran wasn’t content to sit still after the success of his renovations. He took out a pair of lanes so he could create a private boutique bowling room out of the centre’s first eight lanes.

“Now we can host private parties in the boutique bowling room and in a private meeting/dining room that we recently renovated,” he said.

Moran recommends that centre owners who are considering a modernization project seek assistance.

He suggests researching your market area and finding a strategic partner, like Striker Bowling Solutions, who can guide you every step of the way. Striker has advised dozens of centres on major and minor modernization projects and we can help you determine the right plan to bring you the biggest return on your investment.

If you’ve been putting off a modernization project, take it from these successful proprietors. As daunting as it may seem, modernization pays off in spades by meeting customer demands, boosting your business, and increasing revenues. Call on Striker Bowling Solutions specialists, who can share market data and review financial information to determine if modernization is right for you and your centre.

As Brunswick Bowling’s exclusive capital projects partner in Canada, we can help you develop a business plan and connect with proven resources for help with financing, food and beverage operations, design, construction, and more. Not to mention that only Striker, through Brunswick, can outfit your centre with the very best equipment and scoring/POS system in the industry.

Through our association with Xtreme Hospitality we can even help you save with tier one suppliers like Molson-Coors, Coca-Cola, Sysco, Groupon, and more!

Visit to get started.

Adapted from the Brunswick Bowling Newsletter

Market your bowling centre to event planners

7 Tips to Get More Corporate Events for Your Bowling Centre

Partially adapted from Brunswick Bowling Center Newsletter, October 2015

Getting more people into your place, one way or another, has long been a top priority for bowling centres. In recent years, group events have accounted for a growing share of total customer counts. On top of kids’ birthday parties, a perennial bowling centre staple, many other gatherings have found new homes at their local lanes. These range from company retreats to family reunions to charity fundraisers to holiday outings for clubs and other social groups. The most lucrative of them being the company or corporate event.

This surge in group events has more than offset the dip in league business for many a bowling centre. In fact, the trend has been so strong that hundreds of centres have redesigned their facilities to include private party rooms or VIP sections to better host events.

While you don’t absolutely need a separate section to do a booming event business, there are a few areas you need to focus on to make events a part of your business success.

  • How you market your event space.
  • How to differentiate your bowling experience to get people to choose your lanes over other venues.
  • Event management to make sure your events to go off without a hitch so groups will re-book with you next time — and so their individual participants will want to come back on their own.

Tips for Marketing Your Bowling Centre

The rest of this article is going to focus on some tips to help you get your share of those corporate events. These events tend to have the highest per-event spend, so if you can attract them you stand to add a significant boost to your bottom line.

Get Listed in Directories

Event planners often turn to online venue directories when looking for a place to hold an event. Find the local sites in your area and the national sites like and Contact these sites and find out how to get your centre listed on them.

Contact Your Local Chamber of Commerce

One great way to connect with business people is through your local or regional Chamber of Commerce. Try joining your local Chamber of Commerce and asking about hosting a Chamber party or event at your centre. You’ll not only get to network with other business people in your area, but you’ll get to expose them to your centre as a place to hold their own company events.

Contact Event Planning Groups

Does your area have a local event planning group? Find out and offer to host a meeting or a party for them. This will get event planning professional through your door and give them a chance to experience what you have to offer.

Use Social Media

Social Media is another great way to connect with potential customers. Make sure you have a profile for your centre on all the major platforms and stay active in them. Offer incentives through these channels that will appeal to event planners and business people.  When people hold an event at your location, make sure you are posting photos from the event and including any hashtags the event organizers are using, along with your own venue hashtag. Encourage them to include your centre’s profile name or hashtag in their social media posts.

Brunswick’s Sync Scoring and Management System can be a big help here. The Sync Customer Relationship Manager (CRM) includes all the tools you need to attract events into your centre — from attention-getting ads to a distribution engine that lets you schedule and send those ads via email, text messages, social media or in-centre displays.

Use Those Emails

Are you capturing the email addresses of your league and open play bowlers? If you have a database of emails, make sure you are communicating to them what you can offer for corporate and group events. Consider offering them special discounts because they’re already customers, or offering a referral fee if they send you any event referrals that end up booking in your centre. Just be sure you are complying with Canadian Anti-Spam Legislation (CASL) when collecting these emails so you don’t get into any trouble for sending them promotional emails.

Sync can help here, too. The system captures the contact info of every participant of group events held at your centre, letting you reach out to them individually with enticements to return on their own. It also allows league and open play bowlers to sign up for your email list and provides the tools to create and send emails from within the system.

Put Your Website to Work

If you want more corporate event revenue in your centre, make sure that offering is front and centre on your website. You want visitors to see that you can provide an ideal location for their corporate event. They may not even be on your website for an event. Maybe they’re just looking for your bowling specials, but they might be the person at their company who plans the annual holiday party – or know that person – and you want to make sure they know you are a potential host.

Tell Them in the Centre

Do you have posters and signage up stating that you book corporate events? If you don’t, you better fix that. Just like visitors to your website, they might not be in your centre for an event, but they may be the person who books them for their company. Make sure they know you want their business. If you have a brochure that they can take away with them, even better. If someone does ask for a brochure, make sure you get their phone number or email to follow up. Don’t wait for them to get back to you.

Here’s another opportunity for Sync to help you out. You can easily create a corporate event campaign in the CRM that includes digital signage, social media posts, email message, and more. By hitting audiences in all these channels with a coordinated message, you greatly increase your chance of catching them at the right time.

Follow these simple tips to and you’ll be on your way to making corporate and group events a bigger part of your business. To learn more about all the ways that Sync gives your centre a competitive advantage, contact Striker Bowling Solutions or request a demo on our website.

What are your tips for bringing in more event business? Leave your suggestions in the comment section below.