Highlights from Bowl Expo 2019
Once again, Brunswick was displaying some impressive innovations to the attendees of Bowl Expo last month. Here are just some of the highlights from the show:
Spark
Spark is Brunswick’s new interactive scoring experience. Just what is an interactive scoring experience? Well, in the case of Spark, it’s an immersive experience for the casual bowler like nothing you’ve ever seen before.
It begins with when the guest approaches the Sync tablet and bowlers are presented with new games and 15 animation themes that carry right onto the lanes themselves! Throughout the game, the experience is carried from the scoring tablet to the lanes where Spark brings their favourite Sync games to life. Imagine your guests being able to project their own images onto the lanes, and score points by hitting targets right on the lane! They can do it all, creating Instagram worthy photo ops they’ll share with all their friends and family.
Brunswick has partnered with TouchMagix™ to introduce technology that revolutionizes the on-lane projection experience. Spark’s hardware automation simplifies ongoing management, and advanced laser projection technology lowers total cost of ownership.
Spark’s dynamic content keeps the experience fresh frame after frame. The ever-expanding library of interactive Sync games keeps guest engagement high, increases revenue per visit, and pulls through incremental F&B sales thanks to increased lineage
You can get a taste of what Spark brings to the bowler experience in this video.
To learn more about this amazing innovation from Brunswick, call your Striker Bowling rep at 1.800.232.2369.
Sync Invicta™
Bowl Expo attendees got a close-up look at the new Invicta release of Sync. The largest update since the launch of Sync, this new update takes the experience to a whole new level!
Bowler Experience
The Vision™ User Interface is modelled after leading digital streaming and eCommerce sites like Netflix and facilitates the discovery of new games based on past playing behaviour. It clearly explains game rules and playing time, leading to less staff intervention and a more positive guest experience.
Loyalty
Open Lane®, a mobile app that increases customer loyalty by making it easier for customers to connect with their favourite bowling centre. Users can sign onto waitlists for bowling, restaurants or other attractions, track and share scoring achievements, earn reward points based on spend and activity and access exclusive specials and coupons.
Corporate Events
Rival Rumble™, a team competition, is designed to encourage participation and engagement across all skill levels. Rival Rumble uses high-resolution, engaging content to allow lanes of bowlers to compete as teams against one another.
To create the ultimate team-building experience, the game automatically presents bowlers with fun and creative individual and team awards at the end of the game – saving the centre from having to manually offer awards.
League Management
LeaguePals custom software lets users create leagues, manage rosters, make online payments and automate accounting. Bowling Centres have reported upwards of a 20% increase in bar and concession sales due to bowlers having more “cash” in their pockets from paying online.
To learn more, contact your Striker Bowling rep at 1.800.232.2369.